It’s said that an entrepreneur’s journey is like a roller coaster… and I’ve certainly felt that in my last 7+ years of business.
If you’re reading this as a veteran entrepreneur, then you know exactly what I’m talking about. It’s part of the journey.
If you’re a new entrepreneur embarking on your quest for freedom, then this might all sound a little scary.
The good news is, there are ways to create consistent and predictable growth.
With a strong foundation of marketing, sales, and operational systems.
That’s why I wanted to share this blog post with you. It contains the best tools and systems we’ve found and developed for our online, expert business…
… And using these systems can set YOU up for massive growth (and hopefully help you avoid some of the lower “lows” of the entrepreneurial roller coaster).
Remember, growth is good. But it can also kill your business and create a TON of lost sleep if it’s not managed.
It’s all about consistent growth. Predictable growth. That’s what you want.
So without further ado, here are:
The 9 Best Online Tools To Quickly & Predictably Grow Your Expert Business In 2017
The first 5 are focused on organization so that you can have the “consistent” and “stable” aspects of growth I was talking about. The fun money-making tools are below…
#1: SCHEDULE ONCE
Starting things off with an operations tool that will make you saner, Schedule Once is an absolute life-saver. Create a personal calendar that allows people to book you for sales or client calls, and customize your calendar based on your availability. Specify a meeting location so you never again have to ask “where are we meeting”? and sync it with your daily calendar. This tool alone will save our team hundreds of hours this year.
#2: GOOGLE CALENDAR
Share your calendar with your team so you’re all on the same page and can book calls for each other. Create an additional “Event Calendar” and “Internal Email Calendar” for your promotions, speaking gigs and live events. This is a huge time saver and allows you to be more deliberate with hitting your revenue goals.
If you have a small team or do regular sales presentations (*cough* Coaching Program *cough*) like we do, then this is the absolute easiest way to get everyone on the same call-in line. Plug in your “meeting location” to Schedule Once, and you remove about 3 steps from the call booking process with clients and potential customers as everyone gets the automated calendar date, time, and join link. Saves time, and eliminates wait-time on calls.
It’s also dead-simple to walk potential customers through your sales slides, and has been HUGE for our business. The only down-side is that attendees have to download their software. Such is life with online tech.
Great project management is the key to scaling effectively. If you can’t serve 10 clients or customers at the same time, then you can’t sell them. Trello has a great layout and is easy to organize for all skill levels of organization (including me – one of the least organized people you’ll find).
We use Trello to manage content for my Facebook page, and as a “coaching client portal” for our high-end clients to organize call recordings, take notes, keep them accountable, and create to-do lists of what they need to focus on.
Our other favorite project management tool, this is what we use for internal organization of big projects. It’s more advanced than Trello, and has some cool goodies like task reminders, task dependencies, and of course… syncs with Google Calendar!
That’s it for organization, folks!
Now let’s get into the fun stuff…
Sales & Marketing Tools
One thing to note is that most of the organizational tools above are free (or have low-cost monthly plans)… while the tools I mention below have a more significant cost.
If you’re scared away from a monthly investment in online business building software, remember:
It’s still a fraction of the cost of starting a brick-and-mortar business… with WAY less risk.
At the end of the day, you’ve gotta spend money to make money. And these tools represent the best of what we’ve found for running a 7+ figure online business.
If you want to generate leads and sales online, this is without a doubt the best platform available to build your “expert business funnel”.
At $97/mth (with a free trial), you can’t beat the price. You don’t need tech skills – it’s drag and drop with easy customization so you can get your pages just right. And it integrates with pretty much everything.
#7: NEW KAJABI
These guys are the best out there at membership sites. If you’re going to create “info products” (aka “digital products”) where you’re selling your how-to information, then this is where you need to be. Their members areas are mobile responsive and professional looking, which you need if you want to charge a premium for your courses (which you should).
They offer a 14-day free trial and then it’s around $100/mth.
This is one of the most important tools to building a big, online business. You need the ability to collect leads, send emails to your list, and setup automation that builds rapport, adds value to your leads and customers, and sells for you.
Infusionsoft is probably the most-used tool in our space by big players, and runs around $300/mth. You can run all your orders through here, and it integrates with all of the major payment processers.
Payment processing has historically been a pain for online expert businesses. However, Stripe has made it dead-simple to get started and grow quickly. It integrates with Clickfunnels, New Kajabi, and Infusionsoft (through StripeyFuse).
Originally, we used the Stripe / ClickFunnels connection, however we switched to paying for StripeyFuse so that we could have all of our data in Infusionsoft. It makes for far superior reporting, which is critical if you’re going to grow quickly. We’ve also never had an issue with running high-dollar transactions or big sales months.
Everyone has their own philosophy on tech. And no system or combination is perfect.
However, these are the tools we’ve found to be the BEST at what they do.
You can cut corners and get some of the tools to do more than 1 thing… but if you’re trying to get big then I recommend getting the best, and finding the best people around to coach you and help you use them.
Leave a comment below with your thoughts, and thanks for reading!
To Your Success,